COOKIES
WHAT IS A COOKIE?
A cookie is a small text file that is stored on your computer when you visit a website. EssentiArts uses this information for statistical purposes, to keep track of actions performed by visitors on our website, and to improve and personalize the user’s experience of the website. There are two types of cookies – persistent and session cookies.
1. Persistent cookies are stored on the user’s computer for a certain period of time.
2. A session cookie is only stored on a user’s computer while the user is navigating the website. As soon as the web browser is closed, session cookies are deleted.
HOW ARE COOKIES USED?
EssentiArts uses cookies to improve and personalize the website for our visitors. Examples of functions for which cookies are used include: handling of purchases, ‘My Account’ logins, and the shopping cart. Cookies also help to store certain information in order to personalize advertisements and special offers so that you are afforded a more relevant website experience.
We use Google Analytics and it may associate the visitation information that it collects with Google information from accounts of signed-in users (on Google) who have consented to this association for the purpose of ads personalization. This Google information may include end user location, search history, YouTube history and data from sites that partner with Google – and is used to provide us with aggregated and anonymized insights about users’ cross device behaviors. When using our site and accepting our tracking and cookie handling you acknowledge such association. You can access and/or delete such information via Google’s My Activity.
Persistent cookies are used to, for example, store any personal user settings on EssentiArts.co.uk so that you do not have to repeat the process every time you visit our website. Session cookies are used to keep statistics pertaining to the use of the website.
By using EssentiArts’s website and/or agreeing to our Privacy and Confidentiality Policy and cookie information, you consent to our use of cookies. Please note that if you choose not to accept cookies by blocking/disabling them, you will not be able to purchase items from EssentiArts.co.uk. Other website functionality may also be restricted.
If you do not accept the use of cookies, you can disable cookies in your web browser’s security/privacy settings. It is possible to delete cookies from your hard drive at any time.
HOW DO I DELETE COOKIES?
If you do not want cookies to be used, you can disable them from your web browser’s Settings tab (visit your browser’s Help page for more information). You can also delete cookies in your web browser which have been stored from previously visited websites.
Delete cookies, PC: use keyboard shortcut [CTRL]+[SHIFT]+[Delete].
Delete cookies, MAC:
Google Chrome
Internet Explorer
Safari
Mozilla Firefox
Opera
Flash cookies
WHAT COOKIES ARE USED AT ESSENTIARTS.COM?
BASIC FUNCTIONALITY:
EssentiArts’s e-commerce platform set cookies in order for basic functionality of the site to work- check out, shopping cart etc.
ADVERTISING & MARKETING:
Google Adwords – a cookie is set, and a pixel is used to track your journey and experience on our websites in order to customise the content of Google Adwords’ program and to optimize the advertising on the Google Ads platform.
Facebook ads – a cookie is set, and a pixel is used to track your journey and experience on our websites in order to customise the content of Facebook’s ad program and to optimize the advertising on Facebook’s platforms.
Google Dynamic Remarketing- used for remarketing.
TikTok Ads – a cookie is set, and a pixel is used to track your journey and experience on our websites in order to customise the content of Tik Tok’s ad program and to optimize the advertising on the Tiktok platform.
Mailchimp – a cookie is set, and a pixel is used to track your journey and experience on our websites in order to optimize the newsletters.
ANALYSIS SERVICES:
Google Tag Manager – used for handling tracking on the site.
Google Analytics – several cookies are set by Google Analytics, which we use together with the google pixel in order to understand how customers use the site, how we can improve the user experience and to create audiences. Read more here about how they are used.
Pingdom – a cookie is set to measure the loading time of the site.
Smartlook – a cookie is set to analyze how the visitor moves around on the site.
Split A/B – a cookie is set in order to be able to perform A/B testing on the site. The cookie determines which version of the site the visitor will see and allows the visitor to see the same version each time visiting the site.
